Managed service providers (MSPs) have long leaned on traditional sales strategies, including cold calls, door-to-door outreach, and developing sales teams from starting from scratch. In today’s digitally-first world, this approach is starting to crumble. The strategy is outdated and risky due to the high cost, lengthy time to ramp up, and the short duration of sales representatives. MSPs continue to invest large amounts of money on outbound strategies that yield little, whereas other B2B sectors prefer marketing over sales.
Relying solely on sales before building demand is equivalent to putting the cart in front of the horse. Even the most successful salespeople are unable to succeed without a constant stream of leads. Pay-per-click marketing for MSPs is a superior method to get leads seeking their services.
What is it that makes PPC so effective for MSPs?
PPC for MSPs is direct access to clients looking for services such as managed IT support, cybersecurity as well as helpdesk outsourcing. In contrast to cold outreach, which interrupts people who may not be prepared, PPC captures demand as it’s happening.
MSPs can appear on the first page of Google, specialized LinkedIn feeds and even YouTube videos geared towards small and midsize business decision-makers. This kind of advertising does more than just increase visibility, it brings in-market leads that are far more likely to convert.
It is also much easier to determine the ROI on investment than traditional sales strategies. You can monitor the cost per lead, and see which ads work, and which keywords perform better than others.
How come most campaigns fail without the proper know-how
Making a profit from a PPC campaign isn’t quite as easy as just boosting the content of a Facebook post or picking a handful of Google keyword. MSPs have a specific audience and bringing that audience effectively requires specialized knowledge of the industry. A highly-specialized MSP PPC company can make the difference.
A qualified MSP advertising agency knows how to:
Invoke business issues such as security threats, undependable support and downtime.
Develop ad campaign that is compatible with MSP service and package.
Create landing pages that convert curiosity into real enquiries.
Without this level of detail PPC campaigns can quickly become costly tests. But with the right guidance they can turn into effective engines of expansion.
Marketing First, Sales Second: A smarter growth path
It is becoming more common for marketers to build an sales team prior to investing in their marketing. MSPs are now recognizing the importance of demand generation. If marketing is successful, sales teams are able to spend less time on the hunt and more on closing.
PPC is a vital method of generating warm leads. The warm leads it creates at the high end of your funnel let the founders to concentrate their efforts to add value instead of chasing cold prospects. If you see a steady flow of inbound activities, you should expand your sales team, not earlier.
MSPs are able to scale their businesses more efficiently and cut down on time through this model. The most appealing aspect is that it connects with consumers wherever they are online.
Final Thoughts
It’s probably the right time for your MSP to examine whether it’s employing outdated sales-driven methods. There’s a more effective and more sustainable way of moving forward. It starts by getting in touch with those looking for solutions.
Pay-per-click advertising for MSPs isn’t just about getting clicks, it’s about gaining clients. You can finally escape the unpredictable nature of cold outreach with the help by an MSP PPC or MSP advertising company. Marketing is no longer an optional. It’s now a vital part of your business.